Optimise your navigation to increase conversion and boost engagementThe ability to find products is key to e-commerce. Good navigation gives visitors an overview of what they can find on the site and makes browsing easier. It guides visitors quickly and efficiently to the products they are looking for. Done correctly, this can help you meet your business objectives, and even exceed them. Guiding shoppers to what they want in the fewest amount of clicks also improves your Internet search rankings.
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Dynamic facets navigationA great search and navigation experience requires both relevancy and design. Our algorithms optimise the sort order in categories and product listings in real-time, using both behavioural data from the whole site and the retailer’s set product exposure strategy. Your website also presents relevant facets and dynamically adapts their order as the results are refined. When browsing further, these intelligent facets especially help to find more relevant matches by narrowing down the product list. Facets can be any attribute, i.e. size, colour, category, brand, to name a few.
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